Head of Marketing, Value Proposition and PR - Ikeja

Head of Marketing, Value Proposition and PR
rnJob TypeFull Time
rnQualificationBA/BSc/HND
rnExperience 2-3 years
rnLocation Lagos
rnJob FieldMedia / Advertising / Branding
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rnKey Responsibilities
rnRole Purpose
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rnDevelop and manage digital marketing, creative and communications strategies and programs for the company in order to maximize web traffic and sales
rnManage brand development, online and offline customer experience
rnOptimize reach and web traffic
rnDrive customer acquisition and retention initiatives, and demand generation programs
rnMarketing Strategy
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rnDevelop and manage an integrated marketing strategy and execution of multi-channel marketing activities to support overall customer acquisition, conversion, and retention objectives
rnDefine marketing budget, measure and realize best ROI for the marketing campaigns that creates acquisition opportunities
rnIdentify new markets and business opportunities and manage the penetration of these markets.
rnHave a fantastic understanding of the digital landscape, new technologies and different platforms.
rnTrack and manage reporting for all web marketing activities and develop the campaign-effectiveness measures to guarantee the best ROI of marketing activities.
rnManage marketing relationship with Brands and Strategic partners
rnCreate Brand awareness
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rnConceptualize and deliver various avenues for marketing like digital, SEO, SEM, Social Media, outdoor, print media, analyst briefings and events.
rnManage external agencies to deliver the SEO strategy, seasonal and ongoing SEM/PPC programmes in order to increase web traffic to owned site.
rnMaintain and grow relationships with major online advertising partners, marketing affiliates, and strategic clients
rnManages the PR strategy and responsible for month on month ROI through PR led stories.
rnResponsible for editorial content and social media presence and coverage
rnKey Requirements
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rnMust have Minimum 2-3 Years’ experience in a Brand Management, Online Marketing, Creatives or Strategic Marketing role within FMCG, Telco, Agency e.t.c
rnExperience in ROI based reporting for marketing campaigns
rnProven Track record in delivering successful marketing campaigns