Chief marketing officer Lagos Mainland

SUMMARY
rnResponsible for overseeing marketing initiatives within an organization. Works to develop areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
rnPRIMARY RESPONSIBILITIES
rnFacilitate growth, sales, and marketing strategies at an organization.
rnIncrease revenue generation.
rnReduce costs.
rnPerform risk mitigation.
rnPrepare overall marketing strategy.
rnDevelop programs with quantifiable objectives to measure results.
rnImplement and manage marketing budget.
rnLeverage data and analytics to drive insights.
rnModify or redirect business intelligence strategy.
rnOversee and direct the efforts of the marketing team.
rnDevelop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.
rnOversee the development of new products.
rnCreate product roadmap.
rnDevelop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.
rnQualifications
rnBachelor's degree or masters degree in Business management, Marketing or related field. Applicants with higher and professional certificate has added advantage