Digital Marketing Training - Lagos Mainland

BASIC TRAINING COURSE OUTLINE:
rnObjectives & Outcomes
rnDuring this interactive, intensive course, they will gain knowledge of how to build and develop a
rnpopulation of followers and fans online. They will also be introduced to some of the latest
rnthinking and methodologies in social media marketing.
rnModule 1
rn Current trends and methodologies in social media marketing
rnEstablishing goals for social media marketing success
rnWriting for the social web
rnTips for building visibility of your social networking profiles.
rn How to use Facebook to promote your businesses, covering
rnFacebook Page customization
rnRunning promotions that comply with Facebook guidelines
rnPromoting your events on Facebook
rnExploring new opportunities to help your business through Facebook Places
rnExploring new opportunities to support your business through the forthcoming Facebook Deals
rn How to support your business goals with Twitter
rnIncreasing awareness and visibility of your brand
rnBuilding a strategic network of influencers
rnPromoting your offers and growing sales of your products and services.
rn Presenting a professional profile for yourself and your business on LinkedIn
rnHow to write a professional profile
rnThe etiquette of building your network online
rnBuilding your online visibility with strategic contacts through participating in groups
rnDeveloping your company profile on LinkedIn.
rnModule 2
rn E-mail Marketing
rnLearn how to effectively build your users lists
rnDeliver e-mails.
rnGenerating relevant clicks.
rn YouTube Marketing for Business
rn Exploring other Social Networks (Google+, Instagram, etc)
rnADVANCED TRAINING COURSE OUTLINE:
rnModule 1
rnSummary of Digital Marketing for Business
rnUtilizing the Power of Content Marketing
rnDeveloping an effective Email Marketing/Newsletter Campaign
rnDeveloping valuable Social Media Engagement Plan
rnUnderstanding PPC/PPM/PPA and CTR
rnOnline Advertisement (Google, Twitter, Facebook & LinkedIn, e.t.c)
rnModule 2
rnSOCIAL MEDIA ADVERTISING
rnFacebook Marketing for Business
rnTwitter Marketing for Business
rnLinkedIn Marketing for Business
rnSection 2
rnMobile Marketing (Mobile App, Bulk SMS, Whatsapp Broadcast, BB Campaign)
rnMTN Caller Feeds
rnUnderstanding Mobile Marketing Strategy
rnThe Power Of LinkedIn (Free LinkedIn Set-up worth $ 29.99)
rnExploring Video marketing with YouTube & Photo Marketing with instagram
rnBrand Reputation Management & PR
rnReporting your Social Media activities via Sprout Social.
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rnBenefits for attending any of our Training…
rnParticipation in this course also entitles attendees to: having their CV inserted in the NTN Associates database and distributed to companies, organizations and head hunters, networking meetings with managers, professionals and entrepreneurs, a personalised monitoring and alerting service for the best job opportunities in Nigeria. Also, post training consulting 100% FREE with the instructor.
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rnJune 11, 2016 @ 10:00AM - 5:00PM
rnJune 12, 2016 @ 10:00AM - 5:00PM
rnJune 18, 2016 @ 10:00AM - 5:00PM
rnJune 19, 2016 @ 10:00AM - 5:00PM