CRM: An Introduction to Customer Relationship Management - Port-Harcourt

The Customer Service/Sales Profile
rnManaging Initial or Stand-Alone Transactions
rnConsider developmental roles that have the greatest impact on CRM
rnInstallation and use of CRM+ software.
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rnWhat Will Students Learn?
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rnModule 1
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rnThe terms and benefits of CRM on a company’s bottom line
rnAnalyze the different components of a CRM plan
rnDevelop a checklist for readiness and success in CRM
rnDescribe how CRM creates value for organizations and customers
rnConsider developmental roles that have the greatest impact on CRM
rnInstallation and use of CRM+ software.
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rn Module 2
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rnThe Customer Service/Sales Profile
rnManaging Initial or Stand-Alone Transactions
rnManaging for Repeat Business
rnManaging for Customer Advocacy
rnManaging and Sharing Customer Data
rnManaging Customer Information—Databases
rnManaging Relationships Through Conflict
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rnModule 3
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rnRelationship selling
rnThe Customer Service/Sales Profile
rnManaging Initial or Stand-Alone Transactions
rnConsider developmental roles that have the greatest impact on CRM
rnInstallation and use of CRM+ software.
rnWhat Topics are Covered?
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rn* What CRM is and who it serves
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rn* Checklist for success
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rn* Requirement driven product selection
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rn* Considerations in tool selection
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rn* Strategies for customer retention
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rn* Building the future
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rn* Homegrown vs. application service provider
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rn* The development team
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rn* Evaluating and reviewing your program
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rnDate:
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rnWeekend: 19th and 20th December
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rnWeekday: 30th Nov and 1st Dec
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rnFee: N14,999